BGL Group is a major UK financial services organisation known for its large‑scale digital innovation across insurance, price comparison, and customer experience. As part of its growth strategy, BGL launched Comparethemarket.com, which rapidly became one of the UK’s most recognisable digital brands. The group’s success has been driven by continuous investment in technology, data, and digital capability — but scaling at pace required specialist talent in both permanent and interim roles.
Case Study: Scaling Digital, Product & Technology Capability Across BGL Group and Comparethemarket.com
BGL Group was advancing a significant digital transformation programme across the organisation while simultaneously accelerating the growth of its new digital venture, Comparethemarket.com..
Their challenge was clear: Finding the volume of permanent and interim technical and change talent required — at the level of quality needed — within their geographical location was extremely difficult. This talent shortage risked slowing delivery, limiting innovation, and impacting commercial objectives.
Kyna Associates was selected based on:
- A strong reputation for delivering exceptional technology and digital talent
- Deep expertise in complex, high‑growth hiring environments
- Values alignment and a partnership‑driven approach
- A proven track record of securing the best people in challenging locations and competitive markets
Solution
Kyna Associates appointed a dedicated delivery team to manage the entire BGL account, ensuring consistency, speed, and deep organisational understanding.
The team provided a full suite of bespoke search and selection solutions, including:
- Embedded discovery with hiring managers and talent partners
- Targeted search campaigns across specialist digital, product, and engineering communities
- Proactive networking and headhunting
- Attraction strategies tailored to BGL’s employer brand
- Full lifecycle recruitment management across permanent, contract, and interim hiring
- Rigorous interview and qualification to ensure technical excellence and cultural fit
Outcome
The partnership spanned seven years, with our team delivering over 130+ senior and mid‑level placements across technology, product, and digital.
This long‑term collaboration directly enabled:
- Faster innovation cycles
- Stronger delivery capability across multiple programmes
- Improved customer experience through enhanced digital products
- Sustained market growth for both BGL Group and Comparethemarket.com