The Woodland Trust is the UK’s leading woodland conservation charity, dedicated to protecting, restoring, and creating native woodland across the country. Founded in 1972, the organisation manages thousands of woods, campaigns for stronger environmental protections, and works to ensure that future generations inherit a landscape rich in biodiversity. Its mission is rooted in long‑term stewardship, scientific rigour, and a deep commitment to safeguarding the natural environment.
Case Study: Strengthening Cyber Security Capability at the Woodland Trust
The Woodland Trust required senior cyber security expertise to strengthen its internal cyber function, enhance organisational resilience, and future‑proof its digital infrastructure. With increasing threats across the charity sector, the organisation needed a trusted recruitment partner capable of identifying high‑calibre talent with both technical depth and alignment to conservation‑driven values.
Kyna Associates was selected based on:
- A strong industry reputation
- A high‑quality referral from an existing partner
- Proven expertise in senior technology and cyber security recruitment
- Shared values around environmental protection and ethical practice
Solution
Kyna Associates conducted a detailed discovery process to understand the precise technical skills, behavioural attributes, and cultural qualities required for long‑term success in the role.
A full lifecycle talent campaign was deployed, including:
- Targeted advertising and branded attraction
- Strategic marketing across specialist cyber channels
- Proactive networking within established cyber communities
- Deep‑dive searched across online platforms and Kyna’s in‑house databases
- Rigorous qualification and shortlisting to ensure both capability and values alignment
Result
Kyna Associates delivered a high‑quality shortlist of four exceptional candidates, all of whom progressed to interview. The process concluded with a successful offer and placement, strengthening the Woodland Trust’s cyber security capability and supporting its mission to protect the UK’s woodlands for generations to come.